On Being a Master Storyteller

Concrete and vivid stories exert extraordinary influence because they transport people out of the role of critic and into the role of participant. The more poignant, vibrant, and relevant the story, the more the listener moves from thinking about the inherent arguments to experiencing every element of the tale itself. Stories don’t merely trump verbal persuasion by disproving counterarguments; stories keep the listener from offering counterarguments in the first place.

From - Influencer: The Power to Change Anything by Kerry Patterson, Joseph Grenny, David Maxfield, and Ron McMillan

Brings to mind this.