It All Depends on How You Tell the Story

Nothing surprising here, but a recent study was conducted asking self-identified Republicans and conservatives about environmental issues.  Instead of asking the questions in reference to the usual political issues with the typical hot-button terminology that generally creates associations with liberals and Democrats, the questions "were framed to appeal to the conservative sense of moral purity in one case, and conservative individualistic, free-market values in the other."  When the questions were asked in those terms, the majority of respondents said they would be in favor of measures their groups normally oppose in political discussions.  So, it seems, issues can be communicated through stories that can make them appeal to most any set of values.  It all depends on how you tell the story--and who is in control of the storytelling.

One Weird Trick for Getting Republicans to Care About Climate